One of the preeminent law firms in France for advertising law, Deprez Guignot Associés is regularly turned to by advertisers, communication agencies, and ad space sellers across the retail, supermarkets, alcohol and cosmetics sectors. Typical mandates for the team include strategic advice, copyright matters and regulatory compliance. The practice group is co-led by experienced partners Frédéric Dumont, whose wide-ranging expertise spans advisory, transactional, and litigation matters; and Cyril Bedos, who focuses on intellectual property, communication and audiovisual issues. Annabelle Dalex was promoted to partner in January 2024.
Media and entertainment: Advertising in France
Deprez Guignot Associés
Praxisleiter:
Frédéric Dumont; Cyril Bedos
Weitere Kernanwälte:
Annabelle Dalex
Kernmandanten
DDB
Ogilvy
BETC
Babel Création et Stratégie
Omnicom
M6
Intermarché
Monoprix
Romance
Gutenberg Networks
Highlight-Mandate
- Secured €43.3 million in damages for ITM from the Paris Court of Appeal against LIDL for unfair competition and misleading commercial practices.
- Advising DDB, a leading French advertising agency within the OMNICOM Group, and its clients on a full spectrum of advertising law matters. This includes day‑to‑day strategic advisory and litigation support covering contractual arrangements, clearance of creative content, regulatory compliance, and defence in contentious matters.
- Assisting various communication agencies in integrating AI into their creative, advertising and communication strategies.
Osborne Clarke
Osborne Clarke’s wide-ranging practice encompasses ANFR investigations, risk assessments, regulatory compliance and data privacy matters. The firm’s well-established client base includes companies across the retail, pet food, sport, gaming, consulting and finance sectors. Leading the practice, Claire Bouchenard combines significant experience in IP, data privacy and commercial law matters. Bouchenard regularly advises on audits and contracts, handling matters involving CRM programs, connected products and gambling. Julia Darcel is a name to note for copyright, trademark, and gaming law matters, while Marie-Laure Pidoux excels in the negotiation of commercial agreements.
Praxisleiter:
Claire Bouchenard; Xavier Pican
Weitere Kernanwälte:
Julia Darcel; Marie-Laure Pidoux
Referenzen
‘The team stands out for its exceptional responsiveness and strong business focus.‘
‚The team adopts a pragmatic approach that allows it to effectively address clients‘ concrete advertising law needs. This pragmatism translates into clear, market-based, and non-theoretical advice, giving it a competitive edge over other teams.‘
‚One of their major strengths is their ability to quickly provide multi-country advice, which is essential in a globalized world where legal and commercial issues vary from one country to another. This international agility enhances their added value and credibility with clients.‘
Kernmandanten
Meria
Boston Consulting Group
Highlight-Mandate
- Asisting Meria, a cryptocurrency investment platform, first in liability litigation proceedings before the Créteil Court of First Instance and then before the Paris Court of Appeal, initiated by one of its clients.
- Assisting Boston Consulting Group, first in pre-litigation discussions and then in proceedings before the Paris Economic Court (TAE) in a dispute with the Joint European Disruptive Initiative (JEDI).
- Assisting a marketplace in a procedure initiated by the Consumer Protection Cooperation Network, coordinated by the European Commission in the context of a request for information from the Commission and a sanctions procedure.
Pechenard & Associés
Pechenard & Associés’ practice spans an array of industries, including alcohol, automotive, graphic design, tourism and software. Eric Andrieu is reputed for the depth of his expertise in right to privacy and image rights, as well as misleading and comparative advertising matters. Fabien Honorat combines significant experience in specific product regulation, including tobacco and alcohol, with expertise in e-commerce and personal data protection. Caroline Mas is a key contact for advice on defamation-related matters.
Praxisleiter:
Eric Andrieu
Weitere Kernanwälte:
Fabien Honorat; Caroline Mas
Kernmandanten
Australie
Change
Fred & Farid
HighCo
Husqvarna
Kronenbourg
Carlsberg
Lonsdale
Pernod Ricard France
Procter & Gamble France
Seita
Swinkels Family Brewers France
TBWA
William Grant & Sons France
Wonderbox