Next Generation Partners

Leading Associates

Media and entertainment: Advertising in France

Deprez Guignot Associés

One of the preeminent law firms in France for advertising law, Deprez Guignot Associés is regularly turned to by advertisers, communication agencies, and ad space sellers across the retail, supermarkets, alcohol and cosmetics sectors. Typical mandates for the team include strategic advice, copyright matters and regulatory compliance. The practice group is co-led by experienced partners Frédéric Dumont, whose wide-ranging expertise spans advisory, transactional, and litigation matters; and Cyril Bedos, who focuses on intellectual property, communication and audiovisual issues. Annabelle Dalex was promoted to partner in January 2024.

Praxisleiter:

Frédéric Dumont; Cyril Bedos


Weitere Kernanwälte:

Annabelle Dalex


Kernmandanten

DDB


Ogilvy


BETC


Babel Création et Stratégie


Omnicom


M6


Intermarché


Monoprix


Google


Romance


Gutenberg Networks


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  • Secured €43.3 million in damages for ITM from the Paris Court of Appeal against LIDL for unfair competition and misleading commercial practices.
  • Advising DDB, a leading French advertising agency within the OMNICOM Group, and its clients on a full spectrum of advertising law matters. This includes day‑to‑day strategic advisory and litigation support covering contractual arrangements, clearance of creative content, regulatory compliance, and defence in contentious matters.
  • Assisting various communication agencies in integrating AI into their creative, advertising and communication strategies.

Osborne Clarke

Osborne Clarke’s wide-ranging practice encompasses ANFR investigations, risk assessments, regulatory compliance and data privacy matters. The firm’s well-established client base includes companies across the retail, pet food, sport, gaming, consulting and finance sectors. Leading the practice, Claire Bouchenard combines significant experience in IP, data privacy and commercial law matters. Bouchenard regularly advises on audits and contracts, handling matters involving CRM programs, connected products and gambling. Julia Darcel is a name to note for copyright, trademark, and gaming law matters, while Marie-Laure Pidoux excels in the negotiation of commercial agreements.

Praxisleiter:

Claire Bouchenard; Xavier Pican


Weitere Kernanwälte:

Julia Darcel; Marie-Laure Pidoux


Referenzen

‘The team stands out for its exceptional responsiveness and strong business focus.‘

‚The team adopts a pragmatic approach that allows it to effectively address clients‘ concrete advertising law needs. This pragmatism translates into clear, market-based, and non-theoretical advice, giving it a competitive edge over other teams.‘

‚One of their major strengths is their ability to quickly provide multi-country advice, which is essential in a globalized world where legal and commercial issues vary from one country to another. This international agility enhances their added value and credibility with clients.‘

Kernmandanten

Meria


Boston Consulting Group


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  • Asisting Meria, a cryptocurrency investment platform, first in liability litigation proceedings before the Créteil Court of First Instance and then before the Paris Court of Appeal, initiated by one of its clients.
  • Assisting Boston Consulting Group, first in pre-litigation discussions and then in proceedings before the Paris Economic Court (TAE) in a dispute with the Joint European Disruptive Initiative (JEDI).
  • Assisting a marketplace in a procedure initiated by the Consumer Protection Cooperation Network, coordinated by the European Commission in the context of a request for information from the Commission and a sanctions procedure.

Pechenard & Associés

Pechenard & Associés’ practice spans an array of industries, including alcohol, automotive, graphic design, tourism and software. Eric Andrieu is reputed for the depth of his expertise in right to privacy and image rights, as well as misleading and comparative advertising matters. Fabien Honorat combines significant experience in specific product regulation, including tobacco and alcohol, with expertise in e-commerce and personal data protection. Caroline Mas is a key contact for advice on defamation-related matters.

Praxisleiter:

Eric Andrieu


Weitere Kernanwälte:

Fabien Honorat; Caroline Mas


Kernmandanten

Australie


Change


Fred & Farid


HighCo


Husqvarna


Kronenbourg


Carlsberg


Lonsdale


Pernod Ricard France


Procter & Gamble France


Seita


Swinkels Family Brewers France


TBWA


William Grant & Sons France


Wonderbox


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