Leveraging its global network, Baker McKenzie acts for major global consumer goods and retail companies, covering the entire product lifecycle from conception to end-of-life obligations. The group is led by commercial litigator Itse Oosterhoff, who advises multinationals on product recalls, liability risks, and corporate law issues related to the entire product supply chain. The team also draws upon Benjamin van Kessel, who focuses on IP; Wibren Veldhuizen, who advises on tax planning and restructuring; Harald van Dobbenburgh, who brings deep knowledge of cross-border tax matters; and Laura Rietvelt, who stands out on global restructuring and post-acquisition integrations.

BarentsKrans combines deep legal expertise with profound industry knowledge, representing both commercial parties and authorities regarding commercial contracts, litigation, and real estate matters. The team also stands out for its knowhow on data, privacy, and customer journey compliance as well as its ‘depth of knowledge’ in commercial lease law and retail issues. The practice is led by Ingrid Reimert, an experienced litigator and expert in commercial contract and tenancy law, whilst Marc Elshof supports clients with data and tech-related issues. Marlou Timmerman and Myrte Pielage round out the team.

Bird & Bird brings a cross-border, full-service approach to the retail and consumer sector, advising on IP, regulatory, IT, data protection, and corporate and tax matters. The practice is co-led by a trio of specialists: Manon Rieger-Jansen, who assists clients in all aspects of brand and product design protection and provides counsel on influencer marketing; Olav Klaver, who concentrates on international corporate retail structures; and Andy van Esdonk, a VAT specialist. Nina Dorenbosch advises clients on soft IP matters, including trademark litigation and product design.

Boasting a deep track-record in cross-border franchising, distribution, and commercial agency matters, Kennedy Van der Laan advises international listed entities on high-value deals and disputes concerning the Digital Markets Act, ESG, and consumer law. The team is led by Martine de Koning, ‘a leading expert in franchise and distribution law’, who also handles competition-related disputes before civil courts and EU and Dutch competition authorities. Jelle Blom focuses on cross-border franchise and distribution contracts; Isabel van Tuyll van Serooskerken handles high-stakes commercial litigation; and Renske Sinke brings expertise in ESG, product compliance, and greenwashing cases, particularly concerning the sustainability of the supply chain.

Van Doorne represents the full spectrum of the retail and consumer goods sector, from international brands to high-street chains and retail investors, on corporate, real estate, competition, IT, and AI matters. Core areas of focus include landmark resale price maintenance enforcement cases, high-value real estate refinancings, and strategic industrial expansion projects for global brands. The practice is led by Lisette Bieleveld, a highly sought-after commercial litigator and expert in commercial contracts. Sarah Beeston is an expert on retail issues in the competition sector, Willem van der Ven represents clients in distribution and franchise litigation, and Florence Verbeek focuses on commercial contracts and product liability issues.

CMS provides an integrated approach to complex retail sector issues including product liability, digital strategy, and ESG compliance throughout the supply chain. The team brings together expertise in cross-border M&A, restructuring, and commercial contracts, leveraging particular knowledge from the technology and energy sectors. The team is co-led by Aukje Haan, a stand-out litigator who focuses on product liability and franchise law, and Mark Ziekman, who is adept at cross-border M&A and joint ventures. Rogier de Vrey focuses on IP issues, while Edmon Oude Elferink brings competition expertise to the team.

Dentons offers a strong focus on real estate, zoning, and commercial leasing in the retail sector, advising major developers and tenants on high-end shopping centres and large assets. The firm is also active in advertising disputes, including greenwashing claims, and provides labour and employment advice for global retailers. The practice is led by Wendela Raas, who is praised for her ‘exceptional knowledge’ of commercial leases. Raas is supported by Paul Wanders in retail-focused transactions and by Jeroen le Clercq, who offers experience in rental and Dutch franchise law.

DLA Piper specialises in large, cross-border IP-driven M&A and international trademark enforcement projects, acting for global luxury designers and consumer goods companies. The team also advises on complex issues related to digital transformation, omnichannel strategies, and labour and employment law. The group is co-led by Khaled Dadi, who focuses on commercial contracts and digital transformation, and Niels Mulder, a soft IP specialist with broad European litigation experience. Johan Zwemmer is highly sought-after for his expertise in labour and employment law.

NautaDutilh handles high-value and cross-border M&A deals, finance transactions, and capital markets offerings for global retail and consumer sector clients. The team also assists on complex international restructuring and insolvency matters, trademark and IP litigation, and corporate governance issues for major food, fashion, and luxury brands. The team is co-led by Willianne van Zandwijk, an M&A expert, and Thijs van Aerde, who specialises in copyright and trademark law, handling litigation across domestic and European courts. They are supported by Naomi Asscheman, who assists particularly with cross-border M&A transactions.

Osborne Clarke excels at complex, high-value matters spanning commercial, real estate, and employment law. The firm is also highly active in the financing of significant retail assets, handles high-profile litigation for leading Dutch retailers, and offers expertise on retail investigations conducted by the ACM. The practice is co-led by Joanne Zaaijer, who focuses on data, advertising, and consumer law, and Paul Brouwer, who handles a broad range of domestic and international commercial disputes for retailers and manufacturers. They are supported by Jim Margry, who has vast experience in employment law matters.

Alongside its focus on corporate and real estate law for clients across the retail sector, act legal Netherlands has a standout specialism in complex franchise law issues and commercial tenancy disputes. The firm frequently acts for leading fashion companies and food chains, as well as large franchisee associations, advising on financial settlements and the implementation of franchise law. The practice is led by Dirk van den Berg, an expert in commercial tenancy matters and franchise law. Katinka Verdurmen left the firm in October 2025.

Eversheds Sutherland provides comprehensive expertise to the retail and food industries, with a primary focus on IP and real estate and leasing mandates. The firm handles extensive global trademark and design portfolios, contentious enforcement cases for major brands, and advises on complex commercial leasing and tenancy matters. The team is led by Thera Adam, a highly experienced IP lawyer who specialises in trademarks and designs. Adam is supported by Omar Saeed, who focuses on tenancy and leasing matters in the retail space.

Boutique firm Leeway brings core expertise in IP, franchising, and commercial agreements to the retail sector. As part of its IP focus, the firm is highly active in trademark, design, and copyright enforcement and prosecution. The practice is co-led by Michiel Odink, who advises major retailers on the full range of IP and commercial issues, and Marga Verwoert, an expert in design protection and disputes for the fashion and luxury sectors across the EU.

Loyens & Loeff's retail sector team focuses on transactions and commercial agreements in the real estate space. As a core area of focus, the team advises on high-value retail property acquisitions, such as for luxury brands, and complex corporate and franchise transactions for leading supermarket chains. Pauline Leegwater focuses on the acquisition and disposal of retail assets. The team is led by Lonne Rooseboom, a specialist in real estate transactions and related tax issues.

LXA Attorneys acts for national and international players in the retail, fashion, and luxury markets. The firm offers strong contentious and non-contentious expertise, particularly excelling in franchise law, anti-counterfeiting and brand protection. The team's leadership consists of Herman Knotter, who focuses on commercial contracts and litigation; Thomas Berendsen, who deals with IP, IT and fashion brand protection; and Debbie van de Laar, a key contact on all facets of employment law. The firm further strengthened with the addition of Katinka Verdurmen from act legal Netherlands in October 2025.

Boutique firm Russell Advocaten B.V. is sought-after for its ‘comprehensive understanding of the legal challenges specific to the retail industry’. The firm handles all core retail sector issues, including corporate, commercial, employment, and real estate law, supplementing this with deep industry knowledge regarding the art and luxury spaces. The team is co-led by Reinier W.L. Russell, a specialist in corporate and commercial law, and Jan Dop, who focuses on complex employment and real estate matters.