ALTIUS houses an arts, media, entertainment and leisure group that is renowned for its broad offering, assisting clients with matters ranging from regulatory compliance and data protection issues to advertising mandates and publicity rights disputes. Its esteemed clientbase includes publishers, tech corporations, betting companies and creative professionals. The firm is also nationally and internationally recognised in sports law. Co-heads Sven Demeulemeester, Grégory Ernes and Olivier Vrins bring expertise in sports arbitration, EU law and IP, respectively, while Willem-Alexander Devlies advises on sports regulatory, disciplinary and employment disputes.
Industry focus: Media and entertainment in Belgium
ALTIUS
Praxisleiter:
Sven Demeulemeester; Grégory Ernes; Olivier Vrins
Weitere Kernanwälte:
Willem-Alexander Devlies; Sheena Belmans
Referenzen
‘The Altius sports law team is a world-class team of experienced lawyers, standing alone at the top of the Belgian sports law and sports tax world. The team has deep expertise in all different sports-related matters on both a national and international level and is well-connected and known worldwide within its field. As a football agent, I do not want to go up against them!.’
‘Willem-Alexander Devlies is my go-to lawyer since the start. He is always available, he knows what to do, he is a problem solver, and he is very pragmatic. He is clearly a star in the field, whom I trust one hundred per cent.‘
‚Sven Demeulemeester has a bright mind and is a leader in the field.’
Kernmandanten
PACE Rights Management LLP
Mediahuis NV
VRT – Flemish Radio/TV Broadcaster
Pipe Entertainment
Club Bruges FC
Royal Sporting Club Anderlecht
Royal Antwerp Football Club
KRC Genk
Standard de Liège
Royale Union Saint-Gilloise
Lommel SK
KV Kortrijk
KV Mechelen
Cercle Bruges
KMSK Deinze
City Football Group
Cardiff City FC
Tout Puissant Mazembe FC
UEFA
Pro League
Trek Baloise
Alpecin Deceuninck
Kevin De Bruyne
Thomas Meunier
Chancel Mbemba
Youri Tielemans
Leander Dendoncker
Kevin Denkey
Bilal El Khannouss
Charles De Ketelaere
Vrenz Bleijenbergh
Jasper Philipsen
Wasserman
Sport and Entertainment Group (SEG)
Forza
Lotto Cycling Team
Belgian Tennis Association
Belgian Volleyball Association
Highlight-Mandate
- Represented a former television personality in a court case against a production company responsible for a highly successful Flemish TV series which has been distributed to numerous countries globally. The lawsuit revolves around the assertion of co-authorship of the series and the subsequent entitlement to royalties.
- Represented a transgender athlete in proceedings against the Belgian cycling federation and the UCI and safeguarded this cyclist’s right to compete.
- Advised Kevin De Bruyne on the tax and legal aspects of his record-breaking player contract with Italian reigning champions SSC Napoli. The reigning Belgian football champions Club Bruges, with the dismissal for just cause of a professional football player and ensuing employment court litigation.
Crowell & Moring
Crowell & Moring advises media and entertainment clients on both contentious and advisory copyright issues. The team is equipped to assist clients with IP matters, generative AI mandates and sector-specific regulatory queries. The firm represents clients before all of the relevant courts and regulators. Co-head Thomas De Meese focuses on media, tech, competition and telecommunications law, leading alongside Jan-Diederik Lindemans , who advises on IP and personality rights. Sari Depreeuw acts for digital and AI-driven innovators, and Karl Stas specialises in EU and Belgian competition law in the TMT sector.
Praxisleiter:
Thomas De Meese; Jan-Diederik Lindemans
Weitere Kernanwälte:
Sari Depreeuw; Karl Stas; Marieke Van Nieuwenborgh
Referenzen
‘My contact person is Sari Depreeuw. As I always say, I feel comfortable when she is next to me to discuss contracts with other companies. She is strong, but she gives the best possible advice to her customers.‘
‘They are absolute cognitive powerhouses, and the speed at which they can retrieve and convey information is simply impressive.’
‘They are sharp and to the point. Intelligible and focused on efficiency and results, without losing track of human courtesy.’
Kernmandanten
Amptec
Backcatalogue
Flemish Spearhead Cluster for the entertainment and technology sector (ENT.A)
DPG Media
Electronic Arts
European Gaming and Betting Association (EGBA)
Event Confederation
Event Masters
Federation of Flemish Music Festivals
Liberty Global
Play Media
Royal Museum of Fine Arts of Antwerp (KMSKA)
Telenet
Unibet
Universal Music
Weareone.world / Tomorrowland
Yotta Games
Highlight-Mandate
- Assisted the Department of Chancellery and Foreign Affairs of Flanders with the establishment of “ENTA”, a Belgian non-profit association to function as the spearhead cluster for the Flemish entertainment technology industry.
- Advising newspaper publishers Rossel and IPM on a transaction to pool their resources while maintaining separate titles and independent editorial teams.
- Assisted Event Confederation and its members in litigation against the Flemish government’s single-use plastics regulation.
Stibbe
Stibbe boasts a substantial client base across the media, entertainment, sports, culture and leisure sectors. Its multidisciplinary team handles complex matters with strong expertise in technology, regulatory and IP issues. Co-head Erik Valgaeren is recognised for his TMT and IT contracting expertise; Elisabeth Matthys advises sports federations and manages high-stakes disputes; Ignace Vernimme focuses on patents, designs, trademarks and media; and Philippe Campolini specialises in IP litigation.
Praxisleiter:
Erik Valgaeren; Elisabeth Matthys; Ignace Vernimme; Philippe Campolini
Referenzen
‘They have strong expertise in the field, with the chops of a big, sophisticated and well-resourced firm.’
‘I have worked with Elisabeth Matthys from the Brussels office in several sports-related matters. She is excellent.’
Kernmandanten
TikTok Technologies Limited
Warner Bros Entertainment Inc.
The Royal Belgian Football Association
HASBRO
Infront Sports & Media AG
Highlight-Mandate
- Assisted TikTok Technologies Limited with the review of the template licensing agreement that it uses in relation to artists who upload their music directly to the platform. The agreement grants TikTok global distribution and marketing rights in exchange for the payment of royalties.
- Representing the Royal Belgian Football Association (KBVB/URBSFA) in a claim brought by former Chelsea and Arsenal midfield player Lassana Diarra before the CJEU challenging the rules governing contractual relations between players and clubs.
- Assisting HASBRO with various matters related to the protection and enforcement of its renowned MONOPOLY brands. The advice concerns, among other things, potential infringement claims based on Hasbro’s European trademarks for the word MONOPOLY and related board designs and mascot, as well as in relation to potential copyright claims to a the game and the game format.
A&O Shearman
A&O Shearman is recognised for its deep sector expertise, strong cross-border transactional capabilities, and ability to navigate the convergence of media, technology and commercial rights. The team advises global entertainment platforms, content creators, investors, insurers and event organisers, drawing on integrated corporate and regulatory strengths. Peter Van Dyck specialises in IP, IT and data protection, while Wouter Van de Voorde, head of corporate, advises a broad range of clients across multiple sectors.
Weitere Kernanwälte:
Peter Van Dyck; Wouter Van de Voorde
Highlight-Mandate
CMS
CMS utilises its strong pan-European and global reach to advise market-leading entities in the media, sports, entertainment and gaming sectors. The team's varied caseload includes regulatory compliance matters, M&A deals, project financing matters and IP disputes. Tom Heremans, an expert in IP, media, technology and advertising, leads the team alongside Dirk Van Liedekerke, who focuses on electronic communications and competition law. Tom De Cordier brings deep experience in data privacy and tech-driven IP, while Renaud Dupont specialises in copyright, trademarks and patents.
Praxisleiter:
Tom Heremans; Dirk Van Liedekerke
Weitere Kernanwälte:
Tom De Cordier; Renaud Dupont
Referenzen
‘We like the breadth of services that CMS offers, and the reactivity in case we need anything.‘
Kernmandanten
FIFA
Napoleon
Anda Ackx
EURid
AXA Belgium
CANAL +
Highlight-Mandate
- Representing FIFA in the Diarra litigation in the Belgian courts (currently pending with the Court of Appeal of Mons) on the compatibility of several principles of the FIFA players’ transfer rules (in particular, rules on arbitration and on the co-liability of the new club of a player in case of unilateral termination of the agreement by the player without just cause with his former club) with the EU competition and free movement rules.
- Assisting and representing Napoleon group in respect of a series of commercial and regulatory matters following the acquisition of Napoleon by Superbet, including several litigations in front of the Constitutional Court, the Administrative Supreme Court and the civil courts.
- Advised CANAL+ in Luxembourg on legal risks related to claims from collecting societies for satellite broadcasting in Belgium, following renewed demands under updated copyright and neighbouring rights laws.
DLA Piper
The 'very efficient' media, sports and entertainment team at DLA Piper is equipped to advise multinational and local clients on copyright enforcement mandates, commercial disputes, refinancing matters and securitisations. The practice groups esteemed clientbase includes major sports clubs, international media providers, musicians and actors. Co-head Alexis Fierens focuses on IP, advertising and audiovisual work; Michael Heene handles corporate and M&A matters in sports; Bob Martens brings strong public law expertise; and Heidi Waem advises on technology, privacy and data security issues within the sector.
Praxisleiter:
Alexis Fierens; Michaël Heene; Bob Martens; Heidi Waem
Weitere Kernanwälte:
Emma Stockman
Referenzen
‘I appreciate the fact that the team works well together across different areas of law.’
‘I especially appreciated that Alexis Fierens really works together, in the sense of intervening where necessary, without taking over where not necessary. In this way, the cooperation is very efficient and, as a corporate lawyer, it is very nice to work together.’
Kernmandanten
Aloys Inc.
Cathay Pacific
Common sport
Fasanara Capital
ITV
Kroymans Automotive
PlayRight
Superbet
Tosca
777 Partners
ACA Football Partners Pte Ltd
ACAP
bpost
Concord Music
Deutsche Lufthansa AG
DPG Media
Eagle Football Holdings
Kinepolis
Napoleon Games
Pacific Media Group
RWDM
The Walt Disney Company (TWDC)
Tifosy Limited
VRT (Flemish public broadcaster)
Highlight-Mandate
- Advised PlayRight, Belgium’s collective management organisation for performing artists, on the interpretation and implementation of the EU Copyright Directive into Belgian law, focusing on the new remuneration right for performers vis-à-vis streaming and content-sharing platforms.
- Advised ACAP on the sale of Standard de Liège (the first division Belgian soccer club) and Immobilière de Standard (the real estate entity holding the stadium of Standard de Liège) to a consortium of investors led by the current CEO of the club.
- Advised ITV on the acquisition of Happy Duck Films (Belgian topco) and Eagle Eye Drama (UK subsidiary), a production firm based in Belgium.
Edson
Edson's offering goes beyond traditional media mandates, providing 'top quality service and advice' to clients in the video games, gambling and sports sectors. The firm, which is a reliable contact to major Belgian and international clients, is adept at handling joint ventures, regulatory investigations and annulment actions. Co-head Pieter Paepe offers deep regulatory and gambling law expertise, while co-head Christoph De Preter specialises in videogame industry disputes, strategic litigation and challenges to restrictive legislation.
Praxisleiter:
Pieter Paepe; Christoph De Preter
Referenzen
‘Peter Paepe is a very capable, professional and responsive practitioner. He is user-friendly and proactive. He is our go-to person in Belgium on regulatory matters.’
‘We presented Edson with a complex litigious matter, which they were able to assist with professionally, thoroughly, and efficiently. The team at Edson were also able to work with very tight deadlines.’
‘Christoph De Preter is the key contact at Edson Legal who oversees Edson’s mandate, assisting the business. The business is very satisfied with his industry knowledge, analysis and work product. He is viewed as a trusted advisor. He routinely makes himself available to talk through issues, which is appreciated.‘
Kernmandanten
Betsson Services Limited
FIFPRO
JC Decaux
DPG Media NV
Kindred London Ltd./ Unibet
Uitgeverij Lannoo NV
Editions Racine
Video Games Europe
Vlaio (Flemish Innovation Agency)
VAF (Flemish Audiovisual Fund)
Flanders Game Hub (FGH)
Embers
GG4S (Good Governance For Sport)
Belgian Games
viagogo GmbH and viagogo Inc
Evoke / Mr Green
Belgian Panthers
DIHL (Deutsche In-Line Hockey Liga)
Boxsun
Tovenaar
Streamz
Highlight-Mandate
- Acting as trusted counsel to KINDRED, a leading offline and online licensed games of chance operator.
- Represented Streamz and major European videogame industry bodies in a landmark case before the Constitutional Court, now referred to the CJEU, on whether Member States may apply copyright levies to videogame and audiovisual streaming platforms.
- Represented Viagogo before the Belgian Supreme Court, Constitutional Court and Brussels Court of First Instance, challenging the constitutionality and EU-law compliance of Belgian rules restricting ticket resale and resale platforms, and permitting government blacklisting. The litigation seeks to secure Viagogo’s freedom to operate within Belgium and the EU.
AdaStone Law
AdaStone Law is widely recognised for its deep understanding of the media industry, its regulatory landscape and the sector-specific challenges which may arise. The team handles matters ranging from tender procedures and contractual disputes to advertising mandates and audiovisual matters. Co-head Agnès Maqua advises major audiovisual and advertising clients in Belgium and France, while co-head Hannah Tacheny counsels producers, broadcasters, editors and digital players across the entire supply chain.
Praxisleiter:
Agnès Maqua; Hannah Tacheny
Referenzen
‘The team is so professional, so perfectly controlling what they do. Very human, very patient, very pro!‘
‘Very complementary team that is super efficient and available.’
‘Agnès Maqua is a stand-out partner who has great knowledge and expertise in the media and entertainment practice. She is both a thorough lawyer and has a very good understanding of the business needs. She can assess the situation very practically and is an excellent negotiator.’
Kernmandanten
NETFLIX
POLITICO
FURU
DREAMWALL
Comité Olympique Interfédéral Belge (COIB)
ACC
UBA
Highlight-Mandate
- Advised Dreamwall on regulatory compliance for virtual advertising in live sports, including a multi-jurisdictional comparative analysis and tailored guidance on advertising practices in the motorsport sector.
- Challenging a decision of an authority that decided to not award a contract of advertising agency for media campaign following a public tender. Challenges before the Council of as well as the judicial court.
- Advising Netflix on a constitutional challenge to new audiovisual investment obligations in Belgium.
Cooley LLP
Cooley LLP leverages its traditional media practice and strong technology capabilities to advise on all aspects of content distribution and delivery, frequently acting on complex cross-border matters. Co-head Patrick Van Eecke guides clients through Europe’s regulatory landscape, Enrique Gallego Capdevila advises high-tech and digital media companies on strategic and transactional matters, and Bartholomäus Regenhardt handles major cross-border data protection mandates.
Praxisleiter:
Patrick Van Eecke
Weitere Kernanwälte:
Enrique Gallego Capdevila; Bartholomäus Regenhardt
Referenzen
‘The team at Cooley is skilled, experienced and well-versed in industry standards. They are a fantastic resource and very business-oriented.’
‘Patrick van Eecke and Enrique Gallego Capdevilla have exceptional knowledge, are highly responsive, and are familiar with industry standards. They are also extremely pleasant to work with.’
‚What makes this practice unique is its strong foundation in European technology law (TMT) coupled with a clear focus on the challenges facing digital media and entertainment platforms. Their strength lies in advising clients on the convergence of technology, content, and regulation, covering everything from complex IP rights management and licensing to emerging regulatory burdens like the Digital Services Act (DSA) and sector-specific EU initiatives.‘
Kernmandanten
Grindr
ByteDance
Moon Active
Plarium
SuperEvil Megacorp.
Fenix International (Only Fans)
Push Gaming
ToyBox
Sindarin
Sportway
Highlight-Mandate
- Advises ByteDance (TikTok) on EU regulatory matters connected to U.S. litigation, supports regulatory submissions under the Digital Services Act and Digital Markets Act, and provides strategic public policy guidance for its EU strategy. The Brussels team also handles ad hoc privacy issues and advises on the implications of the EU AI Act for the company.
- Assisted OnlyFans in overhauling its internal and external policies to comply with European law, advising on a wide range of IT regulatory issues, including the Digital Services Act. Work included guidance on content moderation, automated tools, and broader compliance considerations under evolving EU digital regulation.
- Advises Moon Active on data protection matters, including data sharing with advertising partners, privacy policy reviews, and international data transfers. The team also ensures that acquired companies meet EU data protection standards and comply with emerging digital regulations, such as the Digital Services Act and AdTech-related requirements.
Deloitte Legal
Advising major streaming platforms, sports associations and public bodies, Deloitte Legal leverages a wealth of TMT expertise to boast a strong track record in a wide range of media matters. The team, which combines regulatory, IP and commercial expertise, is active in both domestic and multi-jurisdictional mandates. Co-head Willem-Jan Cosemans provides strategic support on trademark issues, Matthias Vierstraete leads on IP and IT matters, and Yannick Van den Broeke specialises in transactional work for the sport and entertainment sectors.
Praxisleiter:
Willem-Jan Cosemans; Matthias Vierstraete; Yannick Van den broeke
Kernmandanten
Club Brugge
Streamz
Pro League
FCV Dender EH
Accoustic Sound Solutions / Premium Sound Solutions
JC Decaux/Publiroute
Doggybites
Katholieke Mediagroep
Cartamundi
Golazo
Mediagenix
Cirque du Soleil
Dow Jones & Company (The Wall Street Journal Europe)
Royal Antwerp Football Club
Nintendo
DPG Media
Tomorrowland
Highlight-Mandate
- Assisting the Pro League with all legal aspects regarding their media rights exploitation and has assisted the Pro League with the entire 2025 media rights tender process. This encompasses representing the client before the Belgian Competition Authority and drafting crucial legal documents for the tender, such as the tender document itself, licensing agreements, and production agreements.
- Assisting Streamz with various legal matters, including daily reviews of audiovisual exploitation agreements and providing them with media regulatory advice.
- Advising digital advertising company Doggybites on its collaboration with Ahold Delhaize, including the drafting of an IP license and development agreement, a strategic collaboration agreement and an escrow agreement.
Everest
Standing out for its ‘professionalism, proactivity, and deep knowledge of the sports industry’, Everest demonstrates a specialist and multi-disciplinary approach toward the sports sector. The practice is led by Mathieu Baert, who is a key port of call among international sports agencies, individual elite teams and athletes, and major leagues and federations. Baert advises on and handles disputes regarding a wide range of matters, including transfers and contract negotiations, competition issues, and anti-corruption investigations and proceedings.
Praxisleiter:
Mathieu Baert
Referenzen
‚They advise clubs, athletes, sponsors and organisers on a daily basis, comprehensively and successfully. We have also come to know them as a reliable partner in disputes.‘
‚Everest has a very good knowledge of the different sport rules and an ability to explain them in details in the context of litigations. The team has also a lot of experience in alternative dispute resolution.‘
‚The firm as a whole demonstrates a superb client-first ethos, providing exceptional service and a deep understanding of the sports law sector.‘
Kernmandanten
Andreas Pereira
Legal Fly
MP Sports
Wasserman Cycling
International Tennis Integrity Agency
International Tennis Federation
Pro League
A-Group – YouFirst
GDM Sports
Mousa Dembele
The Hungarian 3×3 Basketball Team
United Games
Highlight-Mandate
- Advised A-Group in its role representing players in multiple high-profile transfers, last year including the move of Chemsdine Talbi to Sunderland (Premier League), and the transfers of Jean Butez and Ignace Van der Brempt to Como FC (Serie A).
- Representing the Pro League (the Belgian Premier League Association) in their sports related litigation before both sports related tribunals and government courts.
- Represented the International Tennis Integrity Agency in 4 cases before the Court of Arbitration for Sport involving professional tennis players accused of violations under the Tennis Anti-Corruption Program, primarily related to match-fixing.
HOYNG ROKH MONEGIER
HOYNG ROKH MONEGIER's strong position in the Belgian entertainment law market is bolstered by its strong Pan-European presence and robust litigation capabilities. The team's wealth of contentious expertise is harnessed by well-known broadcasters, producers, actors and content creators. Fabienne Brison spearheads the team's media offering and is rated for her specialist knowledge, which she applies to emerging technology matters and copyright disputes.
Praxisleiter:
Fabienne Brison
Kernmandanten
PlayRight
VEWA
Lars Olsen
Anne Frank Fonds
Highlight-Mandate
Liedekerke
Liedekerke stands out for its 'precision and competence' in a wide range of entertainment mandates, assisting clients who are based across multiple jurisdictions. The team is adept at handling the full gamut of the sector, demonstrating strength in advisory, transactional and contentious matters. Co-head Etienne Kairis brings over two decades of commercial, IP and IT experience, while co-head Sarah Van Den Brande is capable of acting across the full range of intellectual property work, acting for clients who are active in the technology, media, arts and fashion sectors.
Praxisleiter:
Etienne Kairis; Sarah van den Brande
Weitere Kernanwälte:
Bernard Vanbrabant
Referenzen
‘The team is highly complementary in terms of both expertise and personalities, which is equally important for adopting the right strategies within the various procedures.’
‘Precision and competence.’
‘Responsiveness is very high, as is the expertise.’
Kernmandanten
Agicoa
Imps
Vlaamse Nieuwsmedia
Marcel Liebaert
Belgian Data Protection Authority
PicRights
Lidl
Mwingz
Intersnack
Stad Gent
Moncler
Sunday B. Morning
Highlight-Mandate
- Representing the three main Belgian press publishers‘ alliances in a litigation before the Constitutional Court in relation to the action for annulment brought by two major information society service providers – Meta Platforms Ireland Ltd. and Google (Google Ireland Ltd. and Google LLC.) following the entry into force of the legislation implementing the new press publishers‘ neighbouring right stemming from Directive (EU) 2019/790 (DSM Directive).
- Assisting the AGICOA group, the International Collective Management Society for Film Producers (Agicoa Genève), and its Belgian affiliate (Agicoa Europe Brussels) with several litigation proceedings against BAVP (Belgian collecting society of producers of audiovisual works), against Telenet, Orange, Voo and Brutélé, the main Belgian cable operators.
- Assisting LinkedIn in proceedings initiated by LinkedIn members as a result of the suspension of their LinkedIn profile.
MVVP
MVVP is well known in the media sector for its IP, advertising and commercial expertise. Peter Marx has a strong focus on copyright and trademark mandates, leading the team alongside Herman Croux. Croux is an IP specialist well-known in the entertainment space and a reliable contact for film and performing arts clients. Olivier Sasserath advises on a plethora of mandates in the music and audiovisual industries and has extensive Brussels litigation experience.
Praxisleiter:
Peter Marx; Herman Croux; Olivier Sasserath
Highlight-Mandate
- Assist European Film Agencies Directors (EFADs) in proceedings filed by audiovisual streaming services against the legal framework containing an obligation for the audiovisual streaming services to invest in local audiovisual production (highest court level in Belgium – Constitutional court).
- Assist the film production company Walking the Dog with financing and production contracts for 10 mio EUR animation movie.
- Right clearances of new show premiered at Avignon Festival of dance company Rosas.