Next Generation Partners

Intellectual property in Hungary

CMS

The ‘highly skilled IP experts’ at CMS are well-known for their cross-border IP litigation skills and extensive global trade mark portfolio management. The firm offers broad expertise covering software and AI, with significant involvement in the pharma and TMT sectors. The team's growing film practice includes international IP advisory work for blockbuster movies in production. The team is co-led by Dóra Petrányi, who advises on complex copyright and trade mark issues; Ágnes Sólyom, a full-scale IP expert specialising in film, entertainment, and collective management matters; and Katalin Horváth, who focuses on software and tech-related copyright. Eszter Csapó provides specialist knowledge of IP implications across the telecoms and media industries.

Praxisleiter:

Dóra Petrányi; Ágnes Sólyom; Katalin Horváth


Weitere Kernanwälte:

Eszter Csapó; Miklós Boros; Gábor Bertók; Júlia Bokor


Referenzen

‘The team is composed of highly skilled IP experts with deep understanding of the software industry in which we operate. Their breadth of expertise ensures that every inquiry – whether related to software IP, trademarks, or other areas – is handled by the most qualified specialist. The team’s size and structure enable them to provide round-the-clock support, ensuring we receive timely, precise, and practical legal advice whenever needed.’

‘Ágnes Sólyom has been working with our company for many years, and her long-term involvement is a true asset. Beyond her deep expertise in the relevant field of law, she has an exceptional understanding of both our industry and our internal operations. She is consistently up-to-date on legal and regulatory developments, treats our matters as a top priority, and always delivers work of the highest quality.‘

‘Ágnes Sólyom deserves special recognition. She is exceptionally easy to communicate with, always approachable, and creates a comfortable and supportive environment for discussions. Our company appreciates her kindness, professionalism, and flexibility, which makes even the most complex legal issues easier to address. Her exceptional knowledge of IP law is evident in every matter she handles, and it is combined with her pragmatic approach.’

Kernmandanten

Microsoft Hungary


Magyar Telekom


Partner in Pet Food


Proton Cinema


RTL Group


UNICEF


MET


K&H Bank


ChemAxon


Highlight-Mandate


  • Acted as the legal adviser to Microsoft in key IP aspects of the intersection between AI and copyright, providing strategic advice on a landmark case in the Hungarian market.
  • Advised RTL Group on a wide array of technology and commercial matters and their strategic projects for over a decade.
  • Assisted UNICEF with several local projects in Hungary for over five years, including IP law advice on how to maintain stability of the IP portfolio during day-to-day operation and specific projects, and assistance with analysing and ensuring that the global UNICEF trade mark rights are kept safe during local projects.

Oppenheim Ugyvedi Iroda

Providing a full range of IP services, including portfolio management, litigation, and transactional work, Oppenheim Ugyvedi Iroda maintains a strong domestic focus on patents, trade marks, and copyright. The firm has particular strength in the consumer goods, automotive, and technology sectors, representing major international brands in complex trade mark enforcement and cancellation defence matters. They also have extensive experience in major technology-related litigation, as well as expertise in protection and transactional IP matters, often advising venture capital firms. The practice is co-led by Ivan Bartal, an expert in copyright, technology, and AI matters, and Áron László, who focuses on trade marks, litigation, and IP portfolio management.

 

Praxisleiter:

Ivan Bartal; Áron László


Weitere Kernanwälte:

Andras Cserny; Barnabás Mező


Referenzen

This is a team of lawyers who work seamlessly hand-in-hand. In any given project, if special expertise is needed, nozero time Oppenheim will add a specialist to the team. As soon as that particular skill is no longer needed, the specialist steps back. This works seamlessly, and it is very efficient.’

‘Áron László is the leading lawyer I am in touch with. Once he is on a case, he represents the client with 100%. And he would go to any length to help me and to support me. If needed, he would advise me to involve other specialists. I regard him as an individual with outstanding intellect, dedication, and firm moral standing.’

‚They demonstrated a high level of professional expertise, showed a clear understanding of the legal framework governing patent-related preliminary injunctions, thoroughly analysed the client’s situation, and ultimately provided well-founded recommendations.‘

Kernmandanten

Wizz Air


Hell Energy


Vodafone Shared Services


Masterplast


Bonafarm-Babolna


TV2 Media


Teqball


Scania


Organica Technologies


Ferrero


Unix Auto


Univer


Hungerit


Samsung


Swapp Technologies


Munch Europe


Loxtrade


LC Waikiki


Highlight-Mandate


  • Advised PICK, Hungary’s leading meat product manufacturer, on a cross-border cooperation and licensing deal with regional fuel retail giant MOL Group for the distribution of co-branded hot-dog sausages.
  • Acted for Hungarian sports innovation company Teqball Holding in a high-stakes EUIPO trade mark cancellation action initiated by Polish rival Sport Grupa, defending the distinctiveness and origin-indicating function of the internationally renowned ‚TEQBALL‘ brand used in sports equipment and technology.
  • Represented Hungarian medtech company QX World in a high-value trade secret litigation against a former business partner, securing a first-instance victory before the Budapest Metropolitan Court over the unauthorised use of proprietary biofeedback technology.

Siegler Bird & Bird Ügyvédi Iroda

Lauded for its ‘sophisticated understanding of IP law’, Siegler Bird & Bird Ügyvédi Iroda is renowned internationally for its strength in the commercialisation and protection of IP rights. The firm excels in complex cross-border trade mark strategies and disputes, with a strong emphasis on the pharmaceutical, retail, and consumer sectors. The team routinely handles high-stakes patent activity, including compulsory licensing, SPC litigation, and patent nullity cases, demonstrating its significant capabilities in complex IP disputes. The IP practice is led by Bálint Halász, an ‘exceptional legal leader’ handling contentious matters, patents, and mandates at the intersection of IT and IP law. Other key members are Ádám Simon for technology and comms IP due diligence and transactions, Patricia Beregszászi in patent litigation and trade secret protection, and Adél Gelencsér in trade mark prosecution and brand management.

Praxisleiter:

Bálint Halász


Weitere Kernanwälte:

Ádám Simon; Patrícia Beregszászi; Adél Gelencsér


Referenzen

‘They managed an infringement case and demonstrated specialised IP knowledge in trade mark and copyright infringement cases, including experience in administrative and judicial enforcement. Moreover, they coordinated with local counsel to ensure compliance with local laws and effective enforcement strategies and provided advice and managed litigation risks efficiently.’

‘The Budapest team at Bird & Bird is consistently diligent and highly committed, providing us with the most accurate and comprehensive information and client service every time. Their responsiveness, service-oriented approach, and deep understanding of our priorities mean they are always available, especially for sensitive issues. We genuinely feel like VIP clients, consistently receiving first-class service.’

‚Bálint Halász is an exceptional legal leader whose strategic acumen and profound expertise are simply invaluable. He consistently navigates the most complex challenges with unwavering composure and clarity, providing not just solutions but forward-thinking insights that genuinely advance our objectives. Adél Gelencsér is a highly promising and enthusiastic lawyer. She approaches every task with remarkable diligence and a keen eagerness to learn, quickly grasping new concepts and contributing effectively to the team.’

Kernmandanten

Vesta Software Group


Rohlik Group


Iron Mountain Inc.


Zone Europe Kft.


Consorzio Tutela Aceto Balsamico di Modena


Highlight-Mandate


  • Advised Vesta Software Group, one of the operating groups of Constellation Software, Inc. (a company listed on the Toronto Stock Exchange), on the acquisition of Béker-Soft Informatika Kft. from its founders.
  • Advised Rohlik Group on the full scope of brand portfolio management services and trade mark enforcement in several jurisdictions in which it operates.
  • Advised the US-based information management services company Iron Mountain Inc. on its acquisition of Wisetek Solutions, the Ireland-based provider of end-to-end IT asset disposition and manufacturing services.

Szecskay Attorneys at Law

Szecskay Attorneys at Law is an established firm recognised for its experience in handling trade mark, patent, and copyright infringement claims. The firm offers an all-encompassing service, spanning trade mark prosecution, portfolio management, and copyright protection for literary, software, and commercial works, while maintaining a distinct focus area in the TMT and pharma sectors. The practice is led by Gusztáv Bacher, who has prior experience in enforcement proceedings before the HIPO and the EUIPO. He is ably supported by Andras Szecskay, an accomplished patent litigator, and Gábor Faludi, a highly regarded practitioner of IP and contract law, and a trusted source of counsel for artists, writers, and designers in copyright-related matters.

Praxisleiter:

Gusztáv Bacher


Weitere Kernanwälte:

András Szecskay; Gábor Faludi


Kernmandanten

Zwack Unicum Rt.


Egis Pharmaceuticals PLC


Budapest Festival Orchestra


Bijoux Catering Group


Marc Cain GmbH


BENEFIT SYSTEMS SPÓŁKA


Jumeirah International LLC


Richter Gedeon


Hungaropharma Plc


Fusion Zrt


Bellozzo Kft.


Előadóművészi Jogvédő Iroda Egyesület


Magyar Hangfelvétel-kiadók Szövetsége


British American Tobacco


Terrán Kft.


Volkswagen Group United Kingdom Ltd


KRKA d.d. Novo Mesto


X-Plast Kft.


Lanus Solar Kft.


Rueda Pictures Kft.


ART1ST DESIGN STUDIO


NNG


Scolar Kft.


Highlight-Mandate


  • Advising Egis Pharmaceuticals PLC on Bolar-type research exemptions in Hungary, including risk assessments relating to the launch of new products, and on the remuneration of inventors.
  • Represented Egis Pharmaceuticals PLC, a leading generic pharmaceutical company in Central Eastern Europe and member of the Servier Group, and Hungaropharma PLC, the leading pharmaceutical wholesaler on the Hungarian market, in parallel court proceedings concerning Bayer AG’s application for a preliminary injunction against them based on alleged patent infringement of its patent by the clients‘ manufacturing/marketing medicines containing the active ingredient rivaroxaban.
  • Advising Zwack Unicum Nyrt. on trade mark matters (prosecution, oppositions, and infringement) both in Hungary and abroad (including in Italy, Ukraine, Slovakia, and at the European Union Intellectual Property Office), and on the terms of distribution/licence agreements.

DLA Piper Posztl, Nemescsói, Györfi-Tóth and Partners Law Firm

DLA Piper Posztl, Nemescsói, Györfi-Tóth and Partners Law Firm maintains a strong profile with a specialised IP team, concentrating on copyrights, trademarks, franchise, and transactional matters. The firm provides a distinct offering through its intensive focus on film and TV production, handling complex international IP due diligence and contracts. The team has expanded its work on trade mark prosecution and customs enforcement, including managing Applications for Action for manufacturers in the toy, power tool, and sports goods sectors. Head of team Zoltán Kozma is a TMT-specialist who is favoured for his deep understanding of IP asset management, while Mónika Horváth, a go-to lawyer for film industry players, ably assists with IT and IP deals.

Praxisleiter:

Zoltán Kozma


Weitere Kernanwälte:

Mónika Horváth; Mariann Rajnal


Referenzen

‘DLA’s IP team is highly responsive and collaborative. They answer questions quickly and involve experts from other teams when needed. For complex legal issues, they’re open to organizing broader discussions to ensure clarity and alignment. Their approach to teamwork and problem-solving reflects a modern, business-oriented legal practice.’

‘Zoltán Kozma plays a key role in supporting IP-related matters. He demonstrates strong subject-matter knowledge and is proactive in seeking out answers when needed. In complex cases, he is always willing to organize discussions to ensure clarity and alignment. He consistently makes sure that deliverables are completed on time and remains available for urgent matters.’

‘The team is the most well-versed in Hungary regarding all factors of my business, including the creation of theatrical, television, and streaming content and the protection of IP.‘

Kernmandanten

Rolls-Royce plc


Hungarian Franchise Association


Ingatlan.com


Universal Television Emerald Productions LLC


PIONEER ORPHAN Kft


PIONEER STILLKING GREEN Kft


CP Film Productions Ltd. + HI HAT Films Kft


PIONEER STILLKING MARIA Kft – MARIA FILM LTD


Highlight-Mandate


  • Advising Rolls-Royce plc on day-to-day IP matters in connection with its research and development operations, including core IP legal advice patents, copyright, and trade secrets.
  • Advising the production of FBI: International Season 3 and Season 4 on all issues, including PSA, foreign sub PSAs in UK, Italy, Norway, Czech Republic, and Croatia re S3 and foreign sub PSAs in Germany, France, Japan, Portugal, Poland, and Czech Republic re S4, handling filming and non-filming location agreements in Hungary.
  • Assisted Pioneer Pictures Alkotói Kft, through its subsidiary Pioneer Orphan Kft, with the acquisition of the company owning the underlying rights to the script for the new motion picture “ORPHAN” by László Nemes Jeles.

Hegymegi-Barakonyi and Fehérváry Baker&McKenzie Attorneys-at-Law

The practice at Hegymegi-Barakonyi and Fehérváry Baker&McKenzie Attorneys-at-Law is strategically positioned at the intersection of IP law and emerging technology, serving global brands in the life sciences, technology, and retail sectors. The firm excels in anti-counterfeiting activities with customs authorities and often manages extensive trade mark portfolios, while also handling IP due diligence in M&A transactions. The practice is led by Csaba Vári, who advises on the interplay between data protection and IP, and Márton Horányi, who brings competition law expertise to the group. The team is further supported by veteran Zoltán Hegymegi-Barakonyi, who is praised for his ‘strategic acumen and profound understanding of IP law’, and the ‘meticulous’ Mihály Egon Budai, who is well-versed in both trade mark and copyright law.

Praxisleiter:

Csaba Vári; Márton Horányi


Weitere Kernanwälte:

Zoltán Hegymegi-Barakonyi; Mihály Egon Budai; András Gaál; Anna Howe


Referenzen

‘Engaging with the IP practice group of Hegymegi-Barakonyi and Fehérváry Baker&McKenzie Attorneys-at-Law has proven to be an outstanding experience. Their team is distinguished by its extensive expertise and profound understanding across the entire spectrum of intellectual property law, which provided us with unwavering assurance in their counsel and advocacy.‘

‚Our most frequent collaboration was with Zoltán Hegymegi-Barakonyi, whose strategic acumen and profound understanding of IP law were instrumental to our success. Associate Mihály Egon Budai also played a critical role in our matters, impressing us with his meticulous attention to detail and formidable proactive communication.‘

‚They diligently invested time to grasp our distinct needs and commercial objectives, ensuring that their strategic recommendations were precisely tailored to our aspirations.‘

Kernmandanten

Shell


FedEx


General Motors


Abbott


Michelin


British American Tobacco


The Body Shop


Bath & Body Works


JCPenney


Perry Ellis


L Brands


Astellas


CA, Inc.


Alticor


BATA


NOV Process & Flow


S & W Fine Foods International Ltd


Biofarma


Global Green


Savory World


Magyar Gyermekonkológiai Hálózat (Hungarian Pediatric Oncology Network)


Highlight-Mandate


  • Advised several Silicon Valley tech giants on navigating complex copyright law obligations.
  • Acted for an expanding roster of world-leading brand owners in the full spectrum of anti-counterfeiting activities in Hungary.
  • Advised several leading Hungarian tech innovators on high-stakes IP and technology matters.

Lakatos, Köves and Partners

Lakatos, Köves and Partners is highly experienced in high-stakes, cross-border IP and brand protection matters for major global clients. The firm offers strong transactional support, integrating IP risk analysis into mergers, joint ventures, and new platform launches. It also maintains a robust digital compliance offering, supporting key clients in the advertising and technology sectors with GDPR and local IP law. The practice is led by partner Iván Sólyom, whose experience covers IP litigation, transactional work, and brand enforcement. He is supported by Zsuzsanna Lukács, who is central to the firm’s IP, privacy, and digital compliance work.

Praxisleiter:

Iván Sólyom


Weitere Kernanwälte:

Zsuzsanna Lukács


Referenzen

‘They have strong knowledge of the intellectual property types based on the sector of the client and can design good due diligence procedures and transaction delivery mechanisms to ensure full acquisition of the intellectual properties in a cross-border M&A deal.’

‘Highly responsive and very practical, and can understand the concerns and instructions of the client.’

Kernmandanten

Foundation for the Protection of Traditional Cheese of Cyprus named Halloumi


Fruit of the Loom Ltd.


DDB Group


Xiaomi Technology (Polska) sp. z o.o.


Philip Morris International Management S.A.


Szentkirályi Magyarország Kft.


Mastercard Europe SA


Gstarsoft Co., Ltd.


Attention CRM Consulting Kft


Indotek


Stratum Home SL


Highlight-Mandate


  • Acted for Gstarsoft in the EUR7m acquisition of a Hungarian BIM software company, focusing on IP due diligence, software licensing, and securing the transfer and future use of key proprietary technologies.
  • Advised Deutsche Bank Hungarian Branch on IP and IT matters on an ongoing basis, including complex software licensing, service-level agreements, and high-stakes IT vendor contracts.
  • Advised DDB Group, one of Hungary’s leading advertising and creative agencies, on day-to-day intellectual property matters, with a focus on copyright and licensing structures and IP clauses in commercial agreements.

Taylor Wessing Hungary

Recognised for its in-depth expertise and strategic approach to IP, the Budapest office of Taylor Wessing Hungary offers an extensive range of services across a broad spectrum of industries. The firm focuses heavily on consumer-focused trade mark enforcement and litigation, as well as tech-driven copyright matters. The group offers cross-disciplinary IP advice covering trade marks, copyright, trade secrets, and data protection. Leading the IP and IT practice is Zoltán Novák, who is highly experienced in both enforcement and transactional IP matters. He is ably supported by János Kopasz, who focuses on AI and IP with particular expertise in software protection, and Fruzsina Kónya, who excels at enforcing clients’ IP rights in disputes.

Praxisleiter:

Zoltán Novák


Weitere Kernanwälte:

János Kopasz; Fruzsina Kónya


Kernmandanten

Fronius International


Forestay Properties


Highlight-Mandate


Schoenherr Hetényi Ügyvédi Iroda

Schoenherr Hetényi Ügyvédi Iroda provides end-to-end IP support, from initial idea protection through to registered rights. The firm offers tailored advice, prosecution, and litigation services spanning trademarks, designs, patents, domain names, and copyright. The team has a strong track record in high-profile patent litigation for pharma manufacturers and multijurisdictional copyright enforcement against unauthorised use. Márk Kovács, a dedicated IP specialist, drives the firm’s IP endeavours, focusing on the full range of matters, including patent litigation, trade mark prosecution, and brand protection strategies.

Praxisleiter:

Márk Kovács


Kernmandanten

Wolters Kluwer Hungary Kft.


HARIBO Holding GmbH & Co. KG


RGT Sro.


Emirates Telecommunications


OMV Downstream GmbH


Louis Vuitton


Dark Autumn s.r.o


Highlight-Mandate


  • Advised a leading manufacturer of high-quality pharmaceuticals on various issues related to different pharmaceutical patents registered in Hungary, including a high-profile patent litigation matter.
  • Represented a well-known manufacturer of power tools in a copyright infringement matter related to the unauthorised use of the client’s official product pictures.
  • Representing numerous large international companies‘ trade mark portfolios in Hungary, such as Wolters Kluwer, Haribo, and OMV.